Course Description

Social Media Strategist

Kaitlyn Pierce

As a teenager I spent a lot of time (more than I care to admit!) building websites and running blogs. From there my love of social networking grew and I evolved and adapted to all of the social platforms as they came about. I landed my first gig as a Social Media Manager in 2010 with a branding and design agency.Since then I have shared my knowledge of social media and content marketing with many small business owners as well as worked for some larger brands such as What To Expect When You’re Expecting. I now run my own business called Pierce Social where I continue to put my skills to use every day!

Course curriculum

  • 1

    Start Here!

  • 2

    Step 1: Account Settings

    • How to Protect Your Account

    • Get Set as a Business Account & Why
  • 3

    Step 2: Goals & Planning

    • Using the Worksheet for Instagram Goals
  • 4

    Step 3: The Reboot

    • Instagram Feed Vs. Stories - What to Post

    • Optimize Your Bio

    • Selecting Highlighted Story Categories

    • Add Cover Photos to Highlighted Stories & Links to Stories
  • 5

    Step 4: Content

  • 6

    Step 5: Engagement & Traffic

    • How to Ignite Engagement

    • Bio Link & Conclusion
  • 7

    BONUS: Instagram Stories

    • Creative Ways to Use Stories

    • How and What Stories to Schedule

    • Schedule Stories Pt. 2 + Using Templates
  • 8

    DOWNLOADS: Worksheets

    • Instagram Overhaul Worksheet

    • Instagram Goal & Planning Worksheet
  • 9

    BONUS: Downloads

    • Instagram Story Templates

    • My Simple Monthly Social Media Report Template + Video Walkthrough

    • Styled Stock Photography Bundle