Course Description

Social Media Strategist

Kaitlyn Pierce

As a teenager I spent a lot of time (more than I care to admit!) building websites and running blogs. From there my love of social networking grew and I evolved and adapted to all of the social platforms as they came about. I landed my first gig as a Social Media Manager in 2010 with a branding and design agency.Since then I have shared my knowledge of social media and content marketing with many small business owners as well as worked for some larger brands such as What To Expect When You’re Expecting. I now run my own business called Pierce Social where I continue to put my skills to use every day!

Course curriculum

  • 1

    Welcome to Your Social Media Blueprint: Grab Your Trello Board!

    • Get Ready to Get Organized & Productive with Your Social Media!

    • Welcome to Your Social Media Blueprint!
  • 2

    How Much Time To Spend on Social Media

    • DOWNLOAD FIRST: Determining Your Available Time Worksheet

    • How Much Time Do You Actually Have For Social Media Tasks?
  • 3

    Trello 101

    • Trello 101
  • 4

    Creating a Master Tasks List

    • Creating a Master Task List
  • 5

    Social Media Dashboard Setup

    • Social Media Dashboard Setup

  • 6

    Breaking Up Weekly Tasks

    • Breaking Up Weekly Tasks
  • 7

    Creating Repeatable Processes

    • Creating Repeatable Processes
  • 8

    Creating Your Content Library

    • UPDATE

    • What is a Content Library & SmarterQueue Setup

    • How to Categorize Your Content

    • Scheduling Your Content

    • Adding New Content to Your Queue

    • An Overview of Your Queue & Analytics

    • Get Your Extended SmarterQueue Trial!
  • 9

    Evolving Your Blueprint

    • Evolving Your Blueprint
  • 10

    BONUSES

    • Quarterly Social Media Goal Tracking Workbook - Pierce Social

    • Social Media Background Templates

    • Facebook Ads Checklist

    • Pierce Social - Styled Stock Photography Bundle
  • 11

    **COURSE 2: Instagram For Business**

    • Get Started in the next module!
  • 12

    Start Here!

  • 13

    Step 1: Your Account

    • How to Protect Your Account

    • Get Set as a Business Account & Why
  • 14

    Step 2: Goals & Planning

    • Using the Worksheet for Instagram Goals
  • 15

    Step 3: The Reboot

    • Instagram Feed Vs. Stories - What to Post

    • Optimize Your Bio

    • Selecting Highlighted Story Categories

    • Add Cover Photos to Highlighted Stories & Links to Stories
  • 16

    Step 4: Content

  • 17

    Step 5: Engagement & Traffic

    • How to Ignite Engagement

    • Bio Link & Conclusion
  • 18

    BONUS: Instagram Stories

    • Creative Ways to Use Stories

    • How and What Stories to Schedule

    • Schedule Stories Pt. 2 + Using Templates
  • 19

    Downloads: Worksheets

    • Instagram Overhaul Worksheet

    • Instagram Goal & Planning Worksheet
  • 20

    BONUS: Downloads

    • Instagram Story Templates

    • My Simple Monthly Social Media Report Template + Video Walkthrough

    • Styled Stock Photography Bundle

  • $17.00

    $17.00Simple Social Media Reporting

    Buy Now