Course Description

Social Media Strategist

Kaitlyn Pierce

As a teenager I spent a lot of time (more than I care to admit!) building websites and running blogs. From there my love of social networking grew and I evolved and adapted to all of the social platforms as they came about. I landed my first gig as a Social Media Manager in 2010 with a branding and design agency.Since then I have shared my knowledge of social media and content marketing with many small business owners as well as worked for some larger brands such as What To Expect When You’re Expecting. I now run my own business called Pierce Social where I continue to put my skills to use every day!

Course curriculum

  • 1

    Welcome to the course!

    • JOIN THE FACEBOOK GROUP HERE!

    • How to use this course

  • 2

    Your Target Client

    • Download Me First -- Building a Persona Workbook

    • Target Client Checklist

    • Who do you want to help & Why? What Connects You?

    • Creating Your Client Persona/Avatar

    • How to Use the Persona & Where to Find Them

    • Using The Target Client Workbook & Checklist

  • 3

    Your Branding and Social Media Presence

    • Branding Checklist

    • Who You Are and Where to Find You

    • Naming Your Business

    • Creating a Simple Brand Guide

    • Purchasing a Domain Name - How to Choose

    • Your Website

  • 4

    Getting Ready

    • DOWNLOAD - Social Media Manager - Sample Budget Spreadsheet

    • Becoming a Social Media Manager - Get Legal Check List

    • Understanding Your Magic Number

    • Budgeting for Your Business

    • [ACCESS & MAKE A COPY] Business Operations Trello Board

    • Getting Your Business Legal & Contract Overview

  • 5

    Your Services & Packages

    • What Will My Days Look Like?

    • Identify Specific Needs in Your Niche

    • Determine Your Pricing Model

    • List Out The Tasks Involved PLUS Examples

    • How To Turn It Into Packages

    • Examples of Packages & Pricing

    • Pricing Ranges - A Breakdown

    • Putting It All Together

  • 6

    Tools and Systems for Business Management

    • Dubsado Signup & Setup Links

    • [DOWNLOAD] Client On-boarding Workbook

    • Client Lead Capture & Automating Workflows - Intro to Dubsado

    • Project & Client Task Management --Intro to Trello

    • [ACCESS & MAKE A COPY] Lead & Client Onboarding Trello Board

    • Using the Lead & Client Onboarding Trello Board

    • [ACCESS & MAKE A COPY] Client Communications Trello Board

    • Using the Client Communications Trello Board

    • [ACCESS & MAKE A COPY] SMM Weekly Tasks Workflow Trello Board

    • How To Manage All of Your Client's Weekly Tasks - Trello Board

    • Client Meetings and Scheduling Tools

  • 7

    Tools for Social Media Management

    • Creator Studio for Facebook & Instagram

    • Instagram - Later and Planoly

    • Pinterest - Tailwind (Also for Instagram)

    • Twitter & Linkedin

    • SmarterQueue - Content Libraries

    • Hootsuite & Buffer - Twitter & Linkedin (Plus more)

    • Benefits of Tools & Takeaways

  • 8

    Graphics & Facebook Ads

    • How to Create Graphics - Canva Introduction

    • Facebook Ad - Introduction & Inspiration

    • Facebook Ads - Creating Audiences

    • Facebook Ads - Facebook Pixel Introduction

    • Facebook Ads - Campaign Objectives

    • Facebook Ads - Optimizing Ad Sets & Budget

    • Facebook Ads - Creating Ads

    • Facebook Ads - Testing Audiences

    • Facebook Ads - What to Charge

  • 9

    Running Your Social Media Business

    • Growing Your Email List- Opt-Ins & Intro to Funnels

    • The Sales Call- Creating a Script & Process to Close the Sale

    • The Fortune is in the Followup

    • Using Facebook Groups to Gain Clients

    • Getting Testimonials and Getting Credibility

  • 10

    Simple Social Media Reporting

    • [DOWNLOAD] Simple Social Media Report

    • Facebook Reporting

    • Pinterest Reporting

    • Instagram Reporting

  • 11

    [BONUS LESSONS] Instagram for Business

    • Welcome! Here's What To Expect...

      FREE PREVIEW
    • Before You Begin

    • How to Protect Your Account

    • Get Set as a Business Account & Why

    • Using the Worksheet for Instagram Goals

    • Instagram Feed Vs. Stories - What to Post

    • Optimize Your Bio

    • Selecting Highlighted Story Categories

    • Add Cover Photos to Highlighted Stories & Links to Stories

    • Content Scheduling & Tools

    • Setting Up Hashtag Lists

    • Saving Hashtag Lists Hack

      FREE PREVIEW
    • How To Edit iPhone Photos For Instagram

    • How to Ignite Engagement

    • Bio Link & Conclusion

    • Creative Ways to Use Stories

    • How and What Stories to Schedule

    • Schedule Stories Pt. 2 + Using Templates

    • [DOWNLOAD] Instagram Overhaul Worksheet

    • [DOWNLOAD] Instagram Goal & Planning Worksheet

    • [DOWNLOAD] Instagram Story Templates

    • [DOWNLOAD] Styled Stock Photography Bundle

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.